The Swiss Photo Award – vfg.selection is one of the most prestigious and richly endowed photography prizes in Switzerland. For the last eighteen years it has been a showcase for the entire breadth of Swiss photography from architecture and editorial to fashion, fine art, free, reportage and advertising. Every year an international panel selects the best works displaying the most outstanding art and craftsmanship.
The Swiss Photo Award is the most important platform for the entire value chain in the Swiss photographic industry. It revolves around a dialogue on quality and is designed to present an annual cross-section of photography while reflecting developments in a rapidly changing market.
One of the main aims of the award is to facilitate communication, dialogue and networking around photography. It actively endeavours to give the public a greater understanding of the work selected, the photographers behind it, their mission, preoccupations, ideas, approaches and techniques.
It organises portfolio reviews, round table discussions, lectures, workshops and product presentations to stimulate dialogue, networking and learning among an audience ranging from amateurs with an interest in photography, newcomers and new graduates, to professionals from across photography, advertising and the media.
The Swiss Photo Award is supported and sponsored by prominent Swiss media, the photographic industry, educational establishments and professional associations, museums and galleries, and the public sector.